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Focus on software

This year's "Automotive Suppliers' Day BW" focuses on digital transformation and software. Digital vehicle applications offer great economic opprtunities which need to be leveraged, while avoiding potential risks.

from left to right: Franz Loogen, Managing Director of e-mobil BW, Dr. Nicole Hoffmeister-Kraut, Baden-Württemberg's Minister for Economic Affairs, Labour and Tourism, as well as Saskia Schüttke, e-mobil BW, are opening the Automotive Suppliers' Day Baden-Württemberg 2021.
© e-mobil BW / KD Busch

"The software and electronics architecture in the vehicle and the infrastructure will become increasingly important and complex in the future," said Baden-Württemberg's Minister for Economic Affairs, Dr. Nicole Hoffmeister-Kraut, opening this year's Automotive Industry BW Supplier Day. After all, digital vehicle applications hold great economic opportunities, but also potential risks in terms of safety.

International industry experts met in Esslingen on November 11 to discuss pressing issues such as the performance of driver assistance systems and safety in autonomous vehicles. With 150 participants on site and around 270 digital audience members, this year's Zulieferertag Automobilwirtschaft BW once again provided a platform for networking.

Suppliers in the digital awakening

"The mobility transformation offers enormous potential for suppliers and service providers, even though it poses major challenges for the industry. Suppliers must now manage to participate in the value creation of tomorrow. Adaptation can only succeed through early strategic alignment and transformation of their own structures and targeted training and qualification," Hoffmeister-Kraut continued.

In the morning of the Suppliers' Day, various keynote presentations analyzed the possibilities of software as the digital nervous system in the vehicle. Finally, a roundtable discussed how suppliers can benefit from and collaborate with software companies.

Exchange across state and organizational boundaries

This year's Zulieferertag Automobilwirtschaft BW again had an international character: Digital pioneer companies from the partner countries Finland, Israel and Great Britain presented themselves in virtual theme rooms. "In Baden-Württemberg, we must continue to make progress in software applications, vehicle electronics and automotive cybersecurity. This is particularly successful if we work together across Europe," says Franz Loogen, Managing Director of e-mobil BW .

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